Digital marketing trends of 2017

            The digital marketer around the world is looking forwards for the digital marketing trends of the year 2017. The digital marketing is quite a competitive and volatile one and if it is done with proper way then it can yield you with high returns. Let us discuss some on the digital marketing news of new trends in the year 2017.

Social media platforms

            The online searches revolve around the engines like Google. But the companies are no longer dependent on the search engines for creating their business. The social media marketing is given importance. The platforms like Facebook, twitter are coming with the social community feature. Facebook messenger also plays an important role in this. Customers now no longer need to visit and logon to the e commerce website as they can directly do it with the app. 

 

Instagram

            Instagram advertisement is another popular trend of digital marketing. They believe that visual content can penetrate faster into audience as compared to other strategies. The marketers can utilize the full functional ads of Instagram. 


Snapchat

            Snapchat is the popular digital marketing trend. The business can organize the marketing campaigns with the help of this app using the photos and clips. It has been a popular technique amongst the youth of the current time. 


Live streaming

The trend live streaming will be at its peak in 2017. It is presumed that the live streaming concept will be replacing the content making strategy. It has multiple benefits ans it has already started its impacts in the video marketing. The companies and brands have started adopting the live streaming strategies in order to attract customers. It allows the engaging customers in convincing manner. This technique has penetrated in the market because of the usage of smartphone and the internet connectivity. The live streaming techniques are able to penetrate into a broader audience.