YouTube – latest digital marketing trend
The world has become online and so the marketing strategy has become online i.e. digital. YouTube is the well known name considered in digital marketing. YouTube is the American based website which is popular for video watching. YouTube has become the second ranking website after Google.
There are features of subscribe, share, like and upload videos on it. Their major income source is Google Adsense and they earn the advertising revenue from various business. Those who are not registered can watch the videos and the registered users can upload file, videos so that they can generate the traffic thus leading to generating revenue.
How to generate traffic?
If you wish to get a good traffic to your website, then there are certain things to be done with your video.
- First of all, your video needs to have an amazing thumbnail as it is the portion which can attract users. A customized thumbnail should be created.
- It is not worth if the viewer only watches the video and leaves. You need to provide options that can keep them engage with you. The video making should be such that the speaker in the video asks you to subscribe, comment or like.
- The annotations and end cards are to be shown. They are the text pops that are shown when the video is playing.
- At the end of the video you can place a link of the website and social media account so that users can click on link.
- Creating a series is also a good idea to bring your viewers back to the channel. When videos are organized in series it keeps on creating curiosity amongst the viewers.
- The embed video feature can be used which allows logo popping as annotation and on clicking it viewer can view video.
- Keep in mind to make your video short and prices. Many of the viewers do not watch the video till end so show up the best parts in the beginning.
